SoyunCONNAÎ
CONNAÎ, from the French connaître (“to know”), is an AI-powered supplement advisor that helps consumers better understand their options and make an informed decision.
- Role
- [Your role]
- Team
- [Team]
- Timeline
- 2026
- Platform
- [Platform]
The problem
More than one in two Americans take supplements daily, yet most lack personalized guidance on whether their supplements are safe, compatible with their health conditions, or aligned with their goals. Unlike prescription medication, supplements have no built-in safety net of expert review, and pharmacists rarely know a walk-in customer's full medical history or can weigh every interaction and dosage on the spot. Some goals, like sexual or reproductive health, also feel too private to raise with a stranger over the counter. As a result, people stack products without understanding how ingredients interact with each other, with medications, existing conditions or family history, which increases their future risk.
Process
[Walk through how you got from problem to concept: research, framing, explorations and key decisions.]
Outcome
CONNAÎ helps people find what works for them by discovering, comparing and exploring alternatives based on their health goals. It builds a safer, personalized plan from their health profile, lifestyle, medications and current supplements, detecting interactions, contraindications, duplicated ingredients and dosage concerns, and explaining why each product is recommended, excluded or flagged. People can consult a pharmacist or nutritionist virtually when they want more reassurance, and link accounts with a partner, with mutual consent, to plan together.